In the first half of 2022, search was by far the largest digital advertising format in the United Kingdom, accounting for 6.66 billion British pounds, which amounted to more than a half of the total spending of 12.52 billion. Display formats - both video and non-video - accounted for roughly 4.8 billion, with video slightly stronger.
Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital advertising in the United Kingdom (UK)
Overview of the European market
6
- Premium Statistic Digital advertising spending worldwide 2021-2027
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Programmatic ad spend in Europe 2016-2022, by marketplace type
- Premium Statistic Mobile revenue share of digital advertising in Europe 2019-2028
- Premium Statistic Largest digital advertising markets in Europe 2022
Overview of the UK market
6
- Premium Statistic Digital publisher revenue in the UK 2019-2023
- Premium Statistic Digital advertising spending in the UK 2008-2023
- Premium Statistic Digital ad spend growth in the UK 2020-2022
- Premium Statistic Advertising inflation in the UK 2023, by medium
- Premium Statistic Revenue of digital advertising agencies in the UK 2012-2022
- Premium Statistic Number of digital advertising agencies in the UK 2012-2022
Formats
5
- Premium Statistic Online ad spend in the UK 2023, by type
- Premium Statistic Digital ad spend growth in the United Kingdom (UK) 2021-2023, by format
- Premium Statistic Nonprofit digital ad spend in North America & the UK 2022, by format
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
Mobile
6
- Premium Statistic Mobile advertising spending in the UK 2021-2025
- Premium Statistic Growth of mobile ad spend in the UK 2021-2025
- Premium Statistic Mobile share of digital ad spend in the UK 2008-2023
- Premium Statistic Share of mobile in marketing budgets in the UK 2023
- Premium Statistic Contribution of mobile marketing to companies' performance in the UK 2022
- Premium Statistic Share of marketers increasing Android or iOS spend in the U.S. and UK 2022
Consumer insights
8
- Premium Statistic Ad spend vs. media time gap in the UK 2022
- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Attitudes towards online advertising in the UK 2024
- Premium Statistic Digital advertising touchpoints in the UK 2024
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Complaints about digital advertising in the UK 2023, by ad location
- Premium Statistic Preference towards brands not using consumer data in advertising in the UK 2023
- Premium Statistic Support for cookieless advertising among consumers in the UK 2023
Spotlight: Deprecation of third-party cookies
5
- Premium Statistic Reliance on third-party cookies among advertisers in the UK 2022
- Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Premium Statistic Impact of third-party cookie deprecation on businesses in the UK 2022
- Premium Statistic Preparedness for 3rd-party cookie deprecation in the UK 2023
- Premium Statistic Solutions to the loss of 3rd-party cookies in the UK 2022
Further related statistics
16
- Online video advertising spending in the United Kingdom (UK) 2017, by format
- Online video advertising spending quarterly in the Netherlands 2015-2017
- Desktop display ad spend in the U.S. 2014-2019, by format
- Display advertising spending in the U.S. 2014-2019, by format
- Display ad spend in Mexico 2011-2019
- Digital ad spend in Italy 2019-2020, by channel
- Social media advertising spending in the UK 2011-2019
- Upfront digital video advertising spend in the U.S. 2016-2020
- Online video advertising year-on-year growth in Germany 2013-2015
- Display ad spend in Ireland 2018-2023
- Desktop ad spend in the U.S. 2014-2019, by format
- Mobile video ad spend as share of total video ad spend in China 2015-2023
- Puerto Rico: display ad spend 2017-2021, by format
- China video internet advertising revenue 2011-2020
- Industry revenue of “outdoor advertising“ in Illinois 2012-2024
- Outdoor advertising spending in the UAE 2008-2015
Further Content: You might find this interesting as well
Statistics
- Online video advertising spending in the United Kingdom (UK) 2017, by format
- Online video advertising spending quarterly in the Netherlands 2015-2017
- Desktop display ad spend in the U.S. 2014-2019, by format
- Display advertising spending in the U.S. 2014-2019, by format
- Display ad spend in Mexico 2011-2019
- Digital ad spend in Italy 2019-2020, by channel
- Social media advertising spending in the UK 2011-2019
- Upfront digital video advertising spend in the U.S. 2016-2020
- Online video advertising year-on-year growth in Germany 2013-2015
- Display ad spend in Ireland 2018-2023
- Desktop ad spend in the U.S. 2014-2019, by format
- Mobile video ad spend as share of total video ad spend in China 2015-2023
- Puerto Rico: display ad spend 2017-2021, by format
- China video internet advertising revenue 2011-2020
- Industry revenue of “outdoor advertising“ in Illinois 2012-2024
- Outdoor advertising spending in the UAE 2008-2015
IAB UK. (October 26, 2022). Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP) [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/942864/uk-digital-ad-spend/
IAB UK. "Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP)." Chart. October 26, 2022. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/942864/uk-digital-ad-spend/
IAB UK. (2022). Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP). Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/942864/uk-digital-ad-spend/
IAB UK. "Digital Advertising Spending in The United Kingdom (Uk) in 1st Half 2022, by Format (in Billion Gbp)." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/942864/uk-digital-ad-spend/
IAB UK, Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP) Statista, https://www.statista.com/statistics/942864/uk-digital-ad-spend/ (last visited June 17, 2024)
Digital advertising spending in the United Kingdom (UK) in 1st half 2022, by format (in billion GBP) [Graph], IAB UK, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/942864/uk-digital-ad-spend/