Social media influence on consumer purchasing decisions in Poland 2016

Published by Statista Research Department, Jul 1, 2016
This statistic shows the share of survey respondents who stated that they actively use social media as a source for making purchase decisions in Poland in 2016. According to the survey, 56 percent of respondents actively searched for information and opinions in social media about products they intended to buy in the future.

Do you actively use social media as a source for purchase decisions?

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Source

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Release date

July 2016

Region

Poland

Survey time period

April 17-30, 2016

Number of respondents

1,022 respondents

Age group

15 years and older

Special properties

Internet users who regularly use social media

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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