lululemon brand profile in the United States 2023
How high is the brand awareness of lululemon in the United States?
When it comes to sports and outdoor online shop users, brand awareness of lululemon is at 61 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is lululemon in the United States?
In total, 19 percent of U.S. sports and outdoor online shop users say they like lululemon. However, in actuality, among the 61 percent of U.S. respondents who know lululemon, 31 percent of people like the brand.
What is the usage share of lululemon in the United States?
All in all, 14 percent of sports and outdoor online shop users in the United States use lululemon. That means, of the 61 percent who know the brand, 23 percent use them.
How loyal are the customers of lululemon?
Around 11 percent of sports and outdoor online shop users in the United States say they are likely to use lululemon again. Set in relation to the 14 percent usage share of the brand, this means that 79 percent of their customers show loyalty to the brand.
What's the buzz around lululemon in the United States?
In August and September 2023, about 18 percent of U.S. sports and outdoor online shop users had heard about lululemon in the media, on social media, or in advertising over the past three months. Of the 61 percent who know the brand, that's 30 percent, meaning at the time of the survey there's little buzz around lululemon in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.