Bitburger brand profile in Germany 2023
When it comes to beer drinkers, brand awareness of Bitburger is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bitburger in Germany?
In total, 31% of German beer drinkers say they like Bitburger.
What is the usage share of Bitburger in Germany?
All in all, 27% of beer drinkers in Germany use Bitburger.
How loyal are the drinkers of Bitburger?
Around 20% of beer drinkers in Germany say they are likely to use Bitburger again.
What's the buzz around Bitburger in Germany?
In July and August 2023, about 26% of German beer drinkers had heard about Bitburger in the media, on social media, or in advertising over the past three months.
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