Tools and methods used to prove success of marketing campaigns Belgium 2018, by type
The statistic displays the results of a survey of tools and methods used to prove the success of marketing campaigns in Belgium in 2018, by type. The survey results show that as of 2018, the majority of communications experts surveyed preferred to use social media tracking tools to show the success of their campaigns. Approximately 65 percent of people surveyed indicated that they relied on social media to prove their last campaign's success, whereas just 25 percent of respondents relied on tracking cookies.
