Search engine advertising share in online ad revenue in China 2016-2023

Published by
Lai Lin Thomala,
Jun 23, 2023
In 2020, the search engine advertising accounted for about 14 percent of the total online ad revenue in China. Industry observers projected that e-commerce and news feed advertising would remain the two main revenue drivers of China's online advertising market for the next few years.

Share of search engine advertisement in the total online advertising revenue in China from 2016 to 2020 with a forecast until 2023

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Release date

September 2021

Region

China

Survey time period

2016 to 2020

Supplementary notes

*Estimate.

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