Preferred shopping channel during festive season India 2017-2021
During the survey conducted on preferred shopping channels throughout the festive season in 2021 across India, 73 percent of the respondents preferred shopping online. Despite the COVID-19 pandemic, about 66 percent of the respondents preferred shopping in malls that year. The various discount schemes were a major contributor to the increasing trend of online shopping, in addition to the latter not being restricted by location.
