Countries with the highest share of retail sales taking place online 2023

Published by Statista Research Department, Jun 16, 2024
With nearly half of its retail sales conducted over the internet, China is forecast to be the world's most penetrated e-commerce market in 2023. Indonesia and the UK follow, with roughly 32 percent and 30.6 percent, respectively, of retail sales expected to take place online.

Countries with the highest percentage of retail sales taking place online in 2023

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Release date

December 2022

Region

Worldwide

Survey time period

December 2023

Special properties

forecast

Supplementary notes

Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking places sales, gambling and other vice good sales.

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E-commerce in the Asia-Pacific regionE-commerce worldwideE-Commerce in ChinaE-commerce in VietnamE-commerce in the Philippines
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