Between July and September 2022, VkusVill recorded the largest online food sales revenue in Russia, at 20.7 billion Russian rubles. SberMarket ranked second, having earned 20.1 billion Russian rubles in online sales. Other major companies in the market included Samokat, X5 Group, and Wildberries.
Online grocery sales in Russia
E-grocery has been steadily gaining popularity among Russians due to the COVID-19 pandemic. The remarkable growth was marked in 2021 when the sector reached 329 billion Russian rubles in turnover. Among the moguls of the online grocery market in Russia, SberMarket reported the highest turnover growth in 2020, followed by Wildberries and X5 Retail Group. Moscow residents increased their online grocery spending the most compared to the rest of the country. The estimated online sales turnover of food products in the Russian capital was projected to reach 82 billion Russian rubles.
COVID-19 impact on food retail in Russia
The sudden outburst of the pandemic and a consequent introduction of the self-isolation policy in the country promoted online food sales and accelerated the development of the e-grocery sector in the region. As of May 2020, pasta, instant soups, and cereals were products with the highest sales growth rate, while diapers and dry baby food were the two most bought non-food items. Nonetheless, by the end of 2020, the largest share of Russian consumers still reported a preference for offline shopping channels, such as minimarkets and hypermarkets, for their grocery shopping.
Leading online grocery retailers in Russia in 3rd quarter 2022, by sales value
(in billion Russian rubles)
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Sales in billion Russian rubles
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retail.ru. (November 24, 2022). Leading online grocery retailers in Russia in 3rd quarter 2022, by sales value (in billion Russian rubles) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1117579/russia-online-grocery-sales-by-retailer/
retail.ru. "Leading online grocery retailers in Russia in 3rd quarter 2022, by sales value (in billion Russian rubles)." Chart. November 24, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1117579/russia-online-grocery-sales-by-retailer/
retail.ru. (2022). Leading online grocery retailers in Russia in 3rd quarter 2022, by sales value (in billion Russian rubles). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1117579/russia-online-grocery-sales-by-retailer/
retail.ru. "Leading Online Grocery Retailers in Russia in 3rd Quarter 2022, by Sales Value (in Billion Russian Rubles)." Statista, Statista Inc., 24 Nov 2022, https://www.statista.com/statistics/1117579/russia-online-grocery-sales-by-retailer/
retail.ru, Leading online grocery retailers in Russia in 3rd quarter 2022, by sales value (in billion Russian rubles) Statista, https://www.statista.com/statistics/1117579/russia-online-grocery-sales-by-retailer/ (last visited June 18, 2024)
Leading online grocery retailers in Russia in 3rd quarter 2022, by sales value (in billion Russian rubles) [Graph], retail.ru, November 24, 2022. [Online]. Available: https://www.statista.com/statistics/1117579/russia-online-grocery-sales-by-retailer/