Pluto TV audience in the U.S. 2020, by generation
An online survey of American adults held in February 2020 found that Gen X watched Pluto TV the most in the last 12 months, with 13 percent of respondents reporting usage of the streaming site, compared to just eight percent of Boomers. The youngest and oldest generations consumed the least, with only two percent from each group reporting usage of Pluto TV in the last year.