Platforms with highest influencer marketing ROI worldwide 2020

Published by
Valentina Dencheva,
Jan 6, 2023
During a survey carried out in 2020 among marketers from Germany, United Kingdom, and the United States, more than a fifth said that online advertising in general was the platform with highest influencer marketing return on investment (ROI). YouTube and Instagram ranked second, both with 18 percent.

Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020

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Release date

November 2020

Region

Germany, United Kingdom, United States

Survey time period

August 2020

Number of respondents

756 respondents

Supplementary notes

The survey was carried out via online surveys, interviews, and focus groups.

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Statistics on " Influencer marketing worldwide "

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Overview

8

TikTok

8

Instagram

8

YouTube

6

Further related statistics

15

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Topics

Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
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