Mobile ad spend in Chile 2020, by format

Published by
J. G. Navarro,
Jan 6, 2023
In 2020, rich media was the most invested-in format of mobile advertising in Chile, accounting for 52 percent of mobile ad spending, followed by display and nonmedia (formats such as such as SMS, MMS, and push notifications) , which accounted for 18 percent each.

Distribution of mobile advertising spending in Chile in 2020, by format

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Release date

June 2021

Region

Chile

Survey time period

2020

Special properties

represents activity tracked by Logan, broader industry metrics may vary

Supplementary notes

* Nonmedia includes SMS/MMS and push notifications.

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