Amazon.com had the biggest share of voice in the online fashion retail segment in the United States. From October to December 2023, the online retail platform had a share of voice of 13.07 percent during the measured period. Nordstrom and Macy's followed in the ranking, with 8.21 and 5.38 percent, respectively.
Leading fashion websites in the United States in the 4th quarter 2023, by share of voice
Characteristic
Share of voice
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 13,760 of the most commercially valuable terms, and categories consisted of the following options: womenswear, menswear, kidswear, non-gender specific, accessories
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pi Datametrics. (January 3, 2024). Leading fashion websites in the United States in the 4th quarter 2023, by share of voice [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/
Pi Datametrics. "Leading fashion websites in the United States in the 4th quarter 2023, by share of voice." Chart. January 3, 2024. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/
Pi Datametrics. (2024). Leading fashion websites in the United States in the 4th quarter 2023, by share of voice. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/
Pi Datametrics. "Leading Fashion Websites in The United States in The 4th Quarter 2023, by Share of Voice." Statista, Statista Inc., 3 Jan 2024, https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/
Pi Datametrics, Leading fashion websites in the United States in the 4th quarter 2023, by share of voice Statista, https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/ (last visited June 18, 2024)
Leading fashion websites in the United States in the 4th quarter 2023, by share of voice [Graph], Pi Datametrics, January 3, 2024. [Online]. Available: https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/