Leading purchase channels for luxury goods in China 2023, by category
According to the survey on luxury goods purchases as of January 2023, around 57 percent of respondents from China said they would both browse and purchase cars offline. Comparatively, only 13 percent of consumers stated that they prefer to browse and buy vehicles online. On the other hand, around 32 percent of consumers felt comfortable to acquire information of make-up online but buy them offline.