According to a survey of users in the United States carried out in October 2022, feeling updated and informed, as well as feeling part of an event were the leading reasons among audiences of live streaming content to engage with this type of online video content. Approximately 45 percent of users aged between 35 and 54 years reported watching livestreamed content because it made them feel updated and informed. Feeling more connected feel more connected to friends, an organization, or a brand, was also an important reason for users aged between 18 and 34 to watch live streaming content.
Leading reasons to watch live streaming video content for users in the United States as of October 2022, by age group
Characteristic
18-34
35-54
55+
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Vorhaus Advisors. (November 30, 2022). Leading reasons to watch live streaming video content for users in the United States as of October 2022, by age group [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
Vorhaus Advisors. "Leading reasons to watch live streaming video content for users in the United States as of October 2022, by age group." Chart. November 30, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
Vorhaus Advisors. (2022). Leading reasons to watch live streaming video content for users in the United States as of October 2022, by age group. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
Vorhaus Advisors. "Leading Reasons to Watch Live Streaming Video Content for Users in The United States as of October 2022, by Age Group." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
Vorhaus Advisors, Leading reasons to watch live streaming video content for users in the United States as of October 2022, by age group Statista, https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/ (last visited June 18, 2024)
Leading reasons to watch live streaming video content for users in the United States as of October 2022, by age group [Graph], Vorhaus Advisors, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/