Popular products to purchase online South Korea 2022, by age
Rakuten Insight on online shopping behavior among South Koreans as of June 2022, the most popular items to purchase online across all age groups except one were groceries. Only people aged 16 to 24 years old preferred to purchase clothing, apparel and fashion accessories online, with a respondents' share of around 49 percent compared to the roughly 40.5 percent naming groceries.
According to a survey conducted by