Leading online channels during the holiday season in Europe 2022

Published by
L. Yltävä,
Mar 26, 2024
Over one-third of respondents from the United Kingdom (36 percent) and one-quarter of respondents from the European Union (25 percent) said that their favored method for shopping during the holiday season in 2022 is through brand websites. This makes brand websites the most popular online purchase channel in both the EU and the UK. Mobile websites, mobile apps, and online marketplaces were also popular in both regions.

Most popular e-commerce channels used by consumers from the United Kingdom and the European Union during the holiday season in 2022

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Release date

October 2022

Region

United Kingdom, EU

Survey time period

August 2022

Supplementary notes

The survey consisted of 2,700 consumers across 10 countries.

In this question, respondents were only allowed to give one answer.

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Statistics on " Holiday e-commerce in Western Europe "

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Other statistics that may interest you Holiday e-commerce in Western Europe

Overview

8

United Kingdom

6

Germany

6

France

7

Spain & Italy

5

Nordics

5

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Topics

Holiday e-commerce in Western EuropeUK Christmas shoppingHoliday season e-commerce in the United StatesChristmas decorations market Holiday season in Canada
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