GMV of beauty and cosmetics on Alibaba's e-commerce platforms in China 2021-2022

Published by
Xin Ou,
Feb 27, 2024
Alibaba's e-commerce platforms sold approximately 17 billion yuan of cosmetic products in December 2022, significantly lower compared to the previous month. With Singles' Day sales kicking off in November, Alibaba's beauty and cosmetics GMV peaked.

Gross merchandise value of beauty and cosmetics products on Alibaba's e-commerce platforms from December 2021 to December 2022 (in billion yuan)

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Release date

July 2023

Region

China

Survey time period

December 2021 to December 2022

Supplementary notes

Alibaba's e-commerce platforms here refer to Taobao and Tmall.

One yuan equals to approximately 0.14 U.S. dollars and 0.13 euros (as of July 2023).

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