Rakuten Insight survey conducted in the Philippines in February 2023, about 71 percent of respondents aged 55 years and above said they purchased products on social media because it was convenient. This was the most common reason across all age groups, followed by participating in the sale or promotion through social media.
According to a Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group
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Rakuten Insight. (March 15, 2023). Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1375014/philippines-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group." Chart. March 15, 2023. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1375014/philippines-social-commerce-purchase-reasons-by-age/
Rakuten Insight. (2023). Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1375014/philippines-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Leading Reasons for Purchasing on Social Media among Consumers in The Philippines as of February 2023, by Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375014/philippines-social-commerce-purchase-reasons-by-age/
Rakuten Insight, Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group Statista, https://www.statista.com/statistics/1375014/philippines-social-commerce-purchase-reasons-by-age/ (last visited May 19, 2024)
Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375014/philippines-social-commerce-purchase-reasons-by-age/