Wine club membership net growth rate in the U.S. 2016-2021

Published by Jan Conway, Sep 29, 2023
Net growth in wine club membership in the United States peaked in 2021. In that year, accounting for both new members and loss of existing members, wine clubs grew in membership by 25.3 percent. The net growth rate in 2020 was lower at 8.8 percent.

Net growth rate of wine club membership in the United States from 2016 to 2021*

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Release date

June 2022

Region

United States

Survey time period

2016-2021

Supplementary notes

No data was available for 2019.
*Net Wine Club Growth Rate = New club members acquired in 2021, less lost club members in 2021, divided by base membership level at the beginning of 2021.
Excludes Wineries with less than five years experience.

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