According to a survey conducted in October 2022, over 57 percent of respondents in Japan were motivated to buy fresh food in physical stores, because it allowed them to look at the product before purchasing it. About 52 percent of responders stated that they wanted to own the purchased product right away.
Leading reasons for purchasing fresh food products in physical stores in Japan as of October 2022
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Share of respondents
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Neo Marketing. (May 11, 2023). Leading reasons for purchasing fresh food products in physical stores in Japan as of October 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1389839/japan-reasons-to-buy-fresh-food-in-stores/
Neo Marketing. "Leading reasons for purchasing fresh food products in physical stores in Japan as of October 2022." Chart. May 11, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1389839/japan-reasons-to-buy-fresh-food-in-stores/
Neo Marketing. (2023). Leading reasons for purchasing fresh food products in physical stores in Japan as of October 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1389839/japan-reasons-to-buy-fresh-food-in-stores/
Neo Marketing. "Leading Reasons for Purchasing Fresh Food Products in Physical Stores in Japan as of October 2022." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1389839/japan-reasons-to-buy-fresh-food-in-stores/
Neo Marketing, Leading reasons for purchasing fresh food products in physical stores in Japan as of October 2022 Statista, https://www.statista.com/statistics/1389839/japan-reasons-to-buy-fresh-food-in-stores/ (last visited June 18, 2024)
Leading reasons for purchasing fresh food products in physical stores in Japan as of October 2022 [Graph], Neo Marketing, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1389839/japan-reasons-to-buy-fresh-food-in-stores/