Social platforms where consumers purchased products worldwide 2023, by generation

Published by Statista Research Department, Mar 28, 2024
In the second quarter of 2023, Facebook was the most popular social media platform to purchase products on for all generations except for Gen Z, who preferred using Instagram. Gen Z shoppers also liked using TikTok for social commerce, with nearly half using the paltform for purchasing products.

Social media platforms consumers used to purchase products worldwide in 2nd quarter 2023, by generational cohort

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Sources

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Release date

October 2023

Region

Worldwide

Survey time period

Q2 2023

Number of respondents

1,000 respondents per country

Age group

18 years and older

Supplementary notes

19,293 total consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, New Zealand, Italy, Poland, Portugal, Spain, Germany, Austria, the Netherlands, Belgium, France, Czech Republic, Greece, Sweden, Norway, Denmark, and Finland, with at least 1,000 participants per country.

The source does not provide a release date, the date used is that of last access.

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Discovery and influence

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