Singles' Day leading skincare brands on Tmall China 2023, based on GMV

Published by
Xin Ou,
Apr 29, 2024
During the Singles' Day sales in China in 2023, L'ORÉAL was the hottest skincare brand on Tmall with a gross merchandise volume (GMV) of 2.38 billion yuan. Proya ranked the second with a GMV of 1.89 billion yuan. Both were among the top five skincare brands on JD.com.

Singles' Day leading skincare brands on Tmall in China in November 2023, based on gross merchandise volume (GMV) (in billion yuan)

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Release date

November 2023

Region

China

Survey time period

October 31 to November 11, 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).

The data-monitoring period was from 20:00 on October 31 to 23:59 on November 11, 2023.

The data covers only traditional e-commerce platforms and Dian Tao.

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