Share of consumers intending to purchase smart speakers APAC 2023, by country

Published by Statista Research Department, Feb 13, 2024

According to a survey on smart speakers conducted by Rakuten Insight in the Asia-Pacific region in December 2023, 31 percent of the respondents in Indonesia had an intention to buy a smart speaker in the next six months.

Share of consumers intending to purchase a smart speaker in the Asia-Pacific region in 2023, by country or territory

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Release date

January 2024

Region

Asia, APAC

Survey time period

December 7 to 31, 2023

Age group

16 years and older

Supplementary notes

Original question: “Do you intend to purchase a smart speaker in the next 6 months?”.

Number of respondents:
China: 839
Hong Kong: 1,669
Indonesia: 6,477
India: 12,724
South Korea: 3,562
Malaysia: 6,549
Philippines: 6,929
Singapore: 3,377
Thailand: 10,458
Taiwan: 6,810
Vietnam: 1,403

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