Quarterly average online discount rate of skincare products 2022-2024

Published by
L. Yltävä,
Apr 18, 2024

Globally, shopping online for skincare saw higher discounts than the e-commerce average. The average online discount rate of skincare products was at its highest in the fourth quarter of 2023 at approximately 27 percent. In the surveyed time, the discount rate for an online skincare order was at its lowest during the first quarter of 2022 at just about 17 percent. 

Average online discount rate of skincare products from 1st quarter 2022 to 1st quarter 2024

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Release date

April 2024

Region

Worldwide

Survey time period

Q1 2022 to Q1 2024

Supplementary notes

Discount rate is defined as the share of an order's total price that was marked down due to merchandise or other special offers. This figure does not incorporate any reductions in shipping expenses or product markdowns.

Date of release is date of access.

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