Adoption of AI compared to generative AI in enterprises worldwide in 2023

Published by
Bergur Thormundsson,
May 3, 2024

Artificial intelligence, encompassing all other subbranches, such as machine learning, natural language processing, AI vision, and more, was more widely adopted than generative AI in all functions in businesses in 2023. This is understandable, especially as generative AI is still reaching maturity and full usage. It is noteworthy that in marketing and sales nearly 14 percent of respondents said their business was using generative AI.

Artificial intelligence (AI) and generative AI adoption in businesses globally in 2023, by function

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Release date

April 2024

Region

Worldwide

Survey time period

2023

Number of respondents

23,882 respondents

Supplementary notes

The survey was administered to census-targeted samples of over 1,000 people in each of 21 countries, for a total of 23,882 surveys conducted in 12 languages.

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