Sports sponsorship industry public opinion worldwide 2021

Published by
Christina Gough,
Feb 2, 2023
During a November 2021 global survey, 36 percent of respondents stated that car manufacturers made for appropriate sponsors of professional sports clubs, leagues or athletes. Meanwhile, only 10 percent of respondents believed that cryptocurrencies were appropriate sports sponsors.

Public opinion on which brands are appropriate sponsors of professional sports clubs, leagues or athletes worldwide as of November 2021

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Source

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Release date

January 2022

Region

Worldwide

Survey time period

November 2021

Number of respondents

between 511 and 2628 for each market

Age group

18 years and older

Special properties

respondents from 17 countries

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "Which of the following types of brands do you think make for appropriate sponsors of professional sports clubs, leagues or athletes? Please select all that apply."

Multiple answers were possible.

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