Total media ad spending growth in China 2017-2023

Published by
Lai Lin Thomala,
Mar 21, 2024

Due to the impact of the coronavirus, China's total media ad spending grew by 6 percent in 2023. Beverage, pharmaceuticals, cosmetics, and entertainment were the leading industries that reported positive ad spending growth.

Total media advertising expenditure growth in China from 2017 to 2023

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Release date

February 2024

Region

China

Survey time period

2017 to 2023

Supplementary notes

Hong Kong is excluded in the calculations. The ad spending includes internet, magazines, newspapers, out-of-home (including cinema ads, elevator LCD and poster ads), radio and TV.

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Statistics on " Advertising in China "

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Key figures

7

Traditional advertising

6

Online advertising

8

Mobile advertising

6

Largest advertisers

7

Further related statistics

10

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Topics

Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
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