In 2023, IKEA - a Swedish furniture retailer - was the leading Nordic brand with a brand value of nearly 16 billion U.S. dollars. Equinor - a Norweigan energy company - ranked second with 13.1 billion dollars in brand value.
Swedish brands are most valuable in the Nordics
In 2023, the ranking of the top 10 Nordic brands was dominated by Swedish companies, such as the clothing and fashion retailer H&M or the bank Nordea. That year, retailers accounted for the highest share of the total value of Swedish brands, followed by engineering and construction brands and automobile enterprises.
World’s largest toy manufacturer brand: Lego
One of the noteworthy brands to come out of Denmark is - a family-owned toy manufacturer - Lego (Lego Group or Lego A/S). Established in 1932 by Ole Kirk Kristiansen, the company was the leading toy brand worldwide with a wide margin in 2023, beating its closest competitors, Bandai Namco, Fisher-Price, and Barbie. Furthermore, the toy industry continued to expand in recent years. In 2022, the toy industry's total revenue amounted to 107.4 billion dollars, up from 105.8 billion dollars in 2021.
Leading Nordic brands worldwide in 2023, by brand value
(in million U.S. dollars)
Characteristic
Value in million U.S. dollars
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Brand Finance. (September 1, 2023). Leading Nordic brands worldwide in 2023, by brand value (in million U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/589403/ranking-of-nordic-brands-by-value/
Brand Finance. "Leading Nordic brands worldwide in 2023, by brand value (in million U.S. dollars)." Chart. September 1, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/589403/ranking-of-nordic-brands-by-value/
Brand Finance. (2023). Leading Nordic brands worldwide in 2023, by brand value (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/589403/ranking-of-nordic-brands-by-value/
Brand Finance. "Leading Nordic Brands Worldwide in 2023, by Brand Value (in Million U.S. Dollars)." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/589403/ranking-of-nordic-brands-by-value/
Brand Finance, Leading Nordic brands worldwide in 2023, by brand value (in million U.S. dollars) Statista, https://www.statista.com/statistics/589403/ranking-of-nordic-brands-by-value/ (last visited June 18, 2024)
Leading Nordic brands worldwide in 2023, by brand value (in million U.S. dollars) [Graph], Brand Finance, September 1, 2023. [Online]. Available: https://www.statista.com/statistics/589403/ranking-of-nordic-brands-by-value/