E-mail marketing effectiveness in the U.S. 2022

Published by
Valentina Dencheva,
Oct 9, 2023
During a 2022 survey carried out in the United States, 27 percent of responding consumers stated it was likely or very likely that a brand's regular newsletter would influence them to purchase something. On the other hand, 24 percent said such a situation was unlikely or very unlikely to happen.

Likelihood of email newsletter instigating consumers to purchase something in the United States as of June 2022

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Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

1,059 respondents

Supplementary notes

Original question: "How likely is it that a brand's regular email newsletter would influence you to purchase something?"
The source does not provide information on the type of survey used or on the exact age of the responding consumers.

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