D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowLoyalty programs: reasons for signing up among consumers in the UK 2016
This statistic shows the results of a 2016 survey in which respondents in the United Kingdom (UK) were asked what reasons make them tempted to sign up to loyalty programs. Among those surveyed, 70 percent said they are attracted to loyalty programs by the rewards available, while 59 percent said they are inclined to join loyalty programs because they are loyal to a business.
