Share of SVoD users with a pay-TV subscription in the UK Q4 2015-2016, by service
This statistic shows the results of a survey on the share of subscription video on-demand (SVoD) users who also subscribed to a traditional pay TV service in the United Kingdom (UK) in quarter four 2015 and 2016, broken down by service provider. The survey found that in the fourth quarter of 2016, 75 percent of UK Netflix users also subscribed to another pay TV service such as Sky, Virgin Media or BT, a decrease compared to the same quarter of the previous year, at 78 percent.