About 93 percent of Indian Premier League viewership during the 2022 season in Tamil Nadu was in Tamil, the state's regional language. Sports consumption in regional languages across the country was on the rise. According to experts, regional content was an important indicator of gaining trust among viewers.
Share of viewership of the Indian Premier League (IPL) across India in 2022, by regional language
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KPMG India. (November 16, 2022). Share of viewership of the Indian Premier League (IPL) across India in 2022, by regional language [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/943966/india-viewership-share-of-ipl-by-language/
KPMG India. "Share of viewership of the Indian Premier League (IPL) across India in 2022, by regional language ." Chart. November 16, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/943966/india-viewership-share-of-ipl-by-language/
KPMG India. (2022). Share of viewership of the Indian Premier League (IPL) across India in 2022, by regional language . Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/943966/india-viewership-share-of-ipl-by-language/
KPMG India. "Share of Viewership of The Indian Premier League (Ipl) across India in 2022, by Regional Language ." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/943966/india-viewership-share-of-ipl-by-language/
KPMG India, Share of viewership of the Indian Premier League (IPL) across India in 2022, by regional language Statista, https://www.statista.com/statistics/943966/india-viewership-share-of-ipl-by-language/ (last visited June 18, 2024)
Share of viewership of the Indian Premier League (IPL) across India in 2022, by regional language [Graph], KPMG India, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/943966/india-viewership-share-of-ipl-by-language/