Valentina Dencheva
With a background in social anthropology, media studies, and copywriting, Valentina Dencheva researches all things marketing, with a focus on social media and influencers. She also occasionally dives into the advertising markets of France and Canada.
Latest statistics
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Leading social media platforms in the United States in 2023, by ad revenue (in billion U.S. dollars)
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Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars)
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Distribution of Instagram influencers worldwide in 2023, by number of followers
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Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers
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Social media advertising spending worldwide from 2019 to 2029 (in billion U.S. dollars)