Most popular categories for online purchases in Portugal 2024
The variety of products that can be purchased online is continuously growing. Among Portuguese consumers the two most popular categories for online purchases are Clothing and Books, movies, music & games (excluding downloads). 56 percent and 34 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,094 respondents in Portugal, in 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.