According to a survey conducted in Japan in 2018, a combined share of 78.8 percent of the respondents aged 15 to 19 years old knew about eSports or had heard about it. In contrast, 56.6 percent of respondents aged 60 to 69 years old stated not to have heard about it.
Share of people who know about eSports in Japan as of July 2018, by age group
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The Japanese eSports market
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Awareness and interest
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- Premium Statistic Awareness of eSports in Japan 2022
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Participation
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Attitudes and perception
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Gaming demographics and preferences
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Nomura Research Institute. (December 6, 2018). Share of people who know about eSports in Japan as of July 2018, by age group [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1023450/japan-awareness-esports-by-age/
Nomura Research Institute. "Share of people who know about eSports in Japan as of July 2018, by age group." Chart. December 6, 2018. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1023450/japan-awareness-esports-by-age/
Nomura Research Institute. (2018). Share of people who know about eSports in Japan as of July 2018, by age group. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1023450/japan-awareness-esports-by-age/
Nomura Research Institute. "Share of People Who Know about Esports in Japan as of July 2018, by Age Group." Statista, Statista Inc., 6 Dec 2018, https://www.statista.com/statistics/1023450/japan-awareness-esports-by-age/
Nomura Research Institute, Share of people who know about eSports in Japan as of July 2018, by age group Statista, https://www.statista.com/statistics/1023450/japan-awareness-esports-by-age/ (last visited June 16, 2024)
Share of people who know about eSports in Japan as of July 2018, by age group [Graph], Nomura Research Institute, December 6, 2018. [Online]. Available: https://www.statista.com/statistics/1023450/japan-awareness-esports-by-age/