Share of omni-channel users in Poland 2019

Published by
Adriana Sas,
Mar 27, 2024
In 2019, 57 percent of Polish customers used the online channel to purchase products. Additionally, 66 percent of them used the online channel to search for information about products and their prices.

Share of omnichannel users in Poland 2019

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Release date

September 2019

Region

Poland

Survey time period

March 2019

Number of respondents

1,628 respondents

Age group

15-75

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Percentage of Poles using online and offline channel purchases
** Percentage of Poles using the online channel to search for information about the product

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