A survey conducted by Vase.ai on Malaysian online shopping behavior in 2020 found that 43 percent of respondents shopped for clothing during the 12.12 sale period. Also known as the Double 12 Sale, popular online shopping platforms like Lazada, Zalora, Qoo10 and KLOOK were some of the participating e-commerce retailers during this sale. Other popular items during this sale period were beauty and hygiene products at 30 percent.
Leading items purchased online during the 12.12 sale in Malaysia in 2020
Characteristic
Share of respondents
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among 54% of respondents who shopped during 12.12 sales
Method of interview
Online survey
Supplementary notes
The question asked was as follows: Which items did you purchase during the different sales periods?Please select all that apply for each period. - 12.12 Sale
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Vase.ai. (February 11, 2020). Leading items purchased online during the 12.12 sale in Malaysia in 2020 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1115899/malaysia-items-purchased-online-during-1212-sales/
Vase.ai. "Leading items purchased online during the 12.12 sale in Malaysia in 2020." Chart. February 11, 2020. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1115899/malaysia-items-purchased-online-during-1212-sales/
Vase.ai. (2020). Leading items purchased online during the 12.12 sale in Malaysia in 2020. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1115899/malaysia-items-purchased-online-during-1212-sales/
Vase.ai. "Leading Items Purchased Online during The 12.12 Sale in Malaysia in 2020." Statista, Statista Inc., 11 Feb 2020, https://www.statista.com/statistics/1115899/malaysia-items-purchased-online-during-1212-sales/
Vase.ai, Leading items purchased online during the 12.12 sale in Malaysia in 2020 Statista, https://www.statista.com/statistics/1115899/malaysia-items-purchased-online-during-1212-sales/ (last visited June 18, 2024)
Leading items purchased online during the 12.12 sale in Malaysia in 2020 [Graph], Vase.ai, February 11, 2020. [Online]. Available: https://www.statista.com/statistics/1115899/malaysia-items-purchased-online-during-1212-sales/