In the first half of 2021, open programmatic connected TV (CTV) advertising in the Europe, Middle East, and Africa (EMEA) region attracted 2.4 billion U.S. dollars in spending. That constitutes a 100 percent increase from the 1.2 billion reported in the first half of 2020.
Open programmatic connected TV (CTV) advertising spending in the Europe, Middle East, and Africa (EMEA) region from 1st half 2019 to 1st half 2021 (in billion U.S. dollars)
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Other statistics that may interest you Connected TV advertising in the United States
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Market leaders
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Marketer usage
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- Premium Statistic Top channels marketers planning to increase spend on in North America 2024
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Consumer insights
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Statistics
Pixalate. (December 2, 2021). Open programmatic connected TV (CTV) advertising spending in the Europe, Middle East, and Africa (EMEA) region from 1st half 2019 to 1st half 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1221441/ctv-ad-spend-emea/
Pixalate. "Open programmatic connected TV (CTV) advertising spending in the Europe, Middle East, and Africa (EMEA) region from 1st half 2019 to 1st half 2021 (in billion U.S. dollars)." Chart. December 2, 2021. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1221441/ctv-ad-spend-emea/
Pixalate. (2021). Open programmatic connected TV (CTV) advertising spending in the Europe, Middle East, and Africa (EMEA) region from 1st half 2019 to 1st half 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1221441/ctv-ad-spend-emea/
Pixalate. "Open Programmatic Connected Tv (Ctv) Advertising Spending in The Europe, Middle East, and Africa (Emea) Region from 1st Half 2019 to 1st Half 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 2 Dec 2021, https://www.statista.com/statistics/1221441/ctv-ad-spend-emea/
Pixalate, Open programmatic connected TV (CTV) advertising spending in the Europe, Middle East, and Africa (EMEA) region from 1st half 2019 to 1st half 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1221441/ctv-ad-spend-emea/ (last visited June 15, 2024)
Open programmatic connected TV (CTV) advertising spending in the Europe, Middle East, and Africa (EMEA) region from 1st half 2019 to 1st half 2021 (in billion U.S. dollars) [Graph], Pixalate, December 2, 2021. [Online]. Available: https://www.statista.com/statistics/1221441/ctv-ad-spend-emea/