Leading online marketplaces in Africa 2023, by monthly visits
Jumia is the leading online marketplace in Africa. As of 2023, the number of visits on Jumia reached around 22 million per month, an impressive number compared to the other leading e-commerce platforms on the continent. The online retailer Souq (which was rebranded as Amazon), available in Egypt, registered 15.9 million visitors per month, while the South African Takealot.com followed with an average of 12.8 million monthly visits, while