During a survey of business-to-consumer marketers conducted in November 2021, it was found that 80 percent of respondents used Instagram for organic content distribution, while 47 percent used it for paid content distribution.
Organic vs. paid social media used by B2C marketers worldwide as of November 2021
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Overview
3
Usage
5
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Metrics
5
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Successful brands
3
Competitors
4
Influencers
8
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Audience
5
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- Italy: enterprises using social media from 2015 to 2017, by percentage
- Effectiveness ratings of B2C content marketing tactics in North America 2015
- Italy: annual salary of social media managers 2017
- Top ten entertainment YouTube channels in Australia 2020 by number of views
- Leading social media linked to on company website in the Netherlands 2016
- B2C content marketing challenges in North America 2022
- Ranking of B2C marketing tactics bringing new leads in Belgium 2015
- Social media platforms galleries find effective in raising awareness 2016-2018
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Statistics
- Usage of social media platforms for B2C content marketing in North America 2022
- Effectiveness of B2C social media content marketing tactics worldwide 2022
- Top social media platforms used for B2B content marketing worldwide 2022
- Italy: share of companies doing storytelling on Facebook 2017, by type
- Most effective social media platforms for B2B marketers worldwide 2022
- Goals achieved with use of B2C content marketing North America 2022
- Italy: enterprises using social media from 2015 to 2017, by percentage
- Effectiveness ratings of B2C content marketing tactics in North America 2015
- Italy: annual salary of social media managers 2017
- Top ten entertainment YouTube channels in Australia 2020 by number of views
- Leading social media linked to on company website in the Netherlands 2016
- B2C content marketing challenges in North America 2022
- Ranking of B2C marketing tactics bringing new leads in Belgium 2015
- Social media platforms galleries find effective in raising awareness 2016-2018
- U.S. chemical wholesaling industry selected figures 2019 & 2020
- Number of dog-owning households in Canada 2016-2020
- Decline in revenue of 10 key dying U.S. industries 2000-2016
- Forecast: value of shipments mechanical power transmission equipment manufacture US 2008-2...
DIW. (February 17, 2022). Organic vs. paid social media used by B2C marketers worldwide as of November 2021 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1249231/social-media-used-by-b2c-marketers-north-america/
DIW. "Organic vs. paid social media used by B2C marketers worldwide as of November 2021." Chart. February 17, 2022. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1249231/social-media-used-by-b2c-marketers-north-america/
DIW. (2022). Organic vs. paid social media used by B2C marketers worldwide as of November 2021. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1249231/social-media-used-by-b2c-marketers-north-america/
DIW. "Organic Vs. Paid Social Media Used by B2c Marketers Worldwide as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1249231/social-media-used-by-b2c-marketers-north-america/
DIW, Organic vs. paid social media used by B2C marketers worldwide as of November 2021 Statista, https://www.statista.com/statistics/1249231/social-media-used-by-b2c-marketers-north-america/ (last visited May 21, 2024)
Organic vs. paid social media used by B2C marketers worldwide as of November 2021 [Graph], DIW, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1249231/social-media-used-by-b2c-marketers-north-america/