![Stephanie Chevalier](https://cdn.statcdn.com/static/../CMS/contactperson/ERI1654_1712238975.png)
U.S. Gen Z and Millennials who made a mobile purchase due to social media 2021
In a 2021 survey conducted among more than 350 U.S. Gen Z and Millennials, nearly two-thirds (62 percent) reported making a purchase on their smartphone as a result of branded social media posts and/or content shared by influencers.