Advertising spending of Alza.cz 2017-2022
Advertising expenditure of the Czech e-commerce giant Alza.cz increased in the observed period, despite a slight drop in 2020. While in 2017, the spending amounted to 509 million Czech koruna, which rose to over 1.11 billion koruna in 2021. The following year, it dropped to 1.05 billion koruna.