Global net sales distribution of Amazon 2020-2021, by segment
Although being the core of Amazon's business activities, online stores contributed to only 48.1 percent of global net sales in the fourth quarter of 2021, almost five percentage points less than in the previous year. In turn, advertising and web services became more relevant, making up 7.1 and 12.9 percent of Amazon's global net sales over the last quarter of 2021, respectively.
