In 2019, digital advertising spending in South Africa had a year-on-year growth rate of 21 percent. A year later, when the ad market was experiencing the repercussions of the COVID-10 pandemic, the growth rate slowed down to eight percent. However, the source projected that it would pick up again in 2021.
Change in digital advertising spending in South Africa from 2019 to 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Advertising in Africa
Morocco
6
- Premium Statistic Advertising spending in Morocco 2021-2022
- Premium Statistic Advertising spending in Morocco H1 2019, by medium
- Premium Statistic Advertising spending share in Morocco 2018, by medium
- Premium Statistic Leading advertising categories in Morocco 2022, by ad spend share
- Premium Statistic Leading advertising categories in Morocco 2022, by ad spending
- Premium Statistic Leading advertisers in Morocco 2017, by ad spend
Tunisia
3
Ghana
5
Nigeria
5
Kenya
6
- Premium Statistic Ad revenue in Kenya 2011-2021
- Premium Statistic Ad spend growth in Kenya 2015-2023
- Premium Statistic Kenya ad spend 2018-2020, by medium
- Premium Statistic Kenya internet advertising revenue 2020-2025
- Premium Statistic Radio advertising revenue in Kenya 2013-2023
- Premium Statistic Leading advertisers in Kenya in 2017, by ad spend
Tanzania
5
South Africa
4
Further Content: You might find this interesting as well
Statistics
Magna. (December 7, 2020). Change in digital advertising spending in South Africa from 2019 to 2021 [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/
Magna. "Change in digital advertising spending in South Africa from 2019 to 2021." Chart. December 7, 2020. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/
Magna. (2020). Change in digital advertising spending in South Africa from 2019 to 2021. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/
Magna. "Change in Digital Advertising Spending in South Africa from 2019 to 2021." Statista, Statista Inc., 7 Dec 2020, https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/
Magna, Change in digital advertising spending in South Africa from 2019 to 2021 Statista, https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/ (last visited June 16, 2024)
Change in digital advertising spending in South Africa from 2019 to 2021 [Graph], Magna, December 7, 2020. [Online]. Available: https://www.statista.com/statistics/388339/digital-advertising-expenditures-change-south-africa/