digital ad spend in Iceland at 2.23 billion Icelandic krona or 17 million euros.
In 2022, Sweden was the largest digital advertising market in the Nordics, with a spending of 3.21 billion euros. Norway and Denmark followed, with 1.74 and 1.59 billion, respectively. In Finland, the expenditure amounted to 737 million euros. Most recent figures estimate the 2021 Digital advertising spending in selected Nordic countries in 2022 (in million euros)
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Other statistics that may interest you Digital advertising in the Nordics
Overview of the European market
4
Denmark
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- Premium Statistic Digital ad spend in Denmark 2020-2022
- Premium Statistic Digital share of ad spend in Denmark 2019-2022
- Premium Statistic Denmark: digital ad spend 2022, by format
- Premium Statistic Programmatic ad spend in Denmark 2017-2026
- Premium Statistic Internet users in Denmark 2020-2029
- Premium Statistic Attitudes towards online advertising in Denmark 2023
- Premium Statistic Online advertising practices experienced by Danish consumers 2022
- Premium Statistic Consumer concerns about targeted ads in Denmark 2022
Finland
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- Premium Statistic Online advertising spending in Finland 2012-2022
- Premium Statistic Digital share of ad spend in Finland 2020-2022
- Premium Statistic Digital ad spend in Finland 2022, by format
- Premium Statistic Programmatic ad spend in Finland 2017-2026
- Premium Statistic Forecast of internet user numbers in Finland 2023-2029
- Premium Statistic Attitudes towards online advertising in Finland 2024
- Premium Statistic Online advertising practices experienced by Finnish consumers 2022
- Premium Statistic Consumer concerns about targeted ads in Finland 2022
Norway
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- Premium Statistic Digital ad spend in Norway 2020-2022
- Premium Statistic Digital share of ad spend in Norway 2020-2022
- Premium Statistic Online ad spend in Norway 2017-2022, by type
- Premium Statistic Programmatic ad spend in Norway 2017-2026
- Basic Statistic Internet users in Norway 2020-2029
- Premium Statistic Attitudes towards online advertising in Norway 2023
- Premium Statistic Online advertising practices experienced by Norwegian consumers 2022
- Premium Statistic Consumer concerns about targeted ads in Norway 2022
Sweden
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- Premium Statistic Online advertising spending in Sweden 2015-2022
- Premium Statistic Digital share of ad spend in Sweden 2015-2022
- Premium Statistic Digital ad spend in Sweden 2022, by format
- Premium Statistic Programmatic ad spend in Sweden 2017-2026
- Basic Statistic Internet users in Sweden 2020-2029
- Premium Statistic Attitudes towards online advertising in Sweden 2024
- Premium Statistic Online advertising practices experienced by Swedish consumers 2022
- Premium Statistic Consumer concerns about targeted ads in Sweden 2022
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10
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- Operating income of the Bank of Communications 2013-2023
- Total revenue of Prudential Financial 2006-2023
- Net revenue from investment banking at Goldman Sachs 2009-2023
- Sales of International House of Pancakes (IHOP) restaurants in the U.S. 2009-2023
- Gross revenue of the InterContinental Hotels Group worldwide 2007-2023
- Revenue of Booking Holdings worldwide 2007-2023
- Pfizer's ad spending 2006-2023
- International Paper's net earnings 2010-2023
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- Waitrose sales revenue in the United Kingdom (UK) 2009-2023
- Operating income of the Bank of Communications 2013-2023
- Total revenue of Prudential Financial 2006-2023
- Net revenue from investment banking at Goldman Sachs 2009-2023
- Sales of International House of Pancakes (IHOP) restaurants in the U.S. 2009-2023
- Gross revenue of the InterContinental Hotels Group worldwide 2007-2023
- Revenue of Booking Holdings worldwide 2007-2023
- Pfizer's ad spending 2006-2023
- International Paper's net earnings 2010-2023
IAB Europe. (May 31, 2023). Digital advertising spending in selected Nordic countries in 2022 (in million euros) [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe. "Digital advertising spending in selected Nordic countries in 2022 (in million euros)." Chart. May 31, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe. (2023). Digital advertising spending in selected Nordic countries in 2022 (in million euros). Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe. "Digital Advertising Spending in Selected Nordic Countries in 2022 (in Million Euros)." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe, Digital advertising spending in selected Nordic countries in 2022 (in million euros) Statista, https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/ (last visited June 15, 2024)
Digital advertising spending in selected Nordic countries in 2022 (in million euros) [Graph], IAB Europe, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/