U.S. online shoppers who discover new products or brands via Amazon 2020
This statistic presents the share of online shoppers in the United States who used Amazon to discover new products or brands as of February 2020. According to the findings, 23.6 percent of respondents stated that they frequently used Amazon to discover new products or brands, while in comparison 26.3 percent of respondents reported otherwise; stating that they rarely used the e-commerce platform for such brand discovery.