Asia Pacific is currently the region with the largest share of the market, followed by Europe and North America in joint second. The United States alone accounts for approximately 11 billion U.S. dollars in market size. Here, the number of sex toy owners has remarkably increased over a span of only five years, amounting to over 163 million owners as of 2022, of which the greater part are women. Although most Americans still think that sex toys are taboo, these products are expected to become more and more popular among consumers, especially younger generations.
Sex toy market in the United States – statistics & facts
Asia Pacific is currently the region with the largest share of the market, followed by Europe and North America in joint second. The United States alone accounts for approximately 11 billion U.S. dollars in market size. Here, the number of sex toy owners has remarkably increased over a span of only five years, amounting to over 163 million owners as of 2022, of which the greater part are women. Although most Americans still think that sex toys are taboo, these products are expected to become more and more popular among consumers, especially younger generations.
Key insights
- Size of the sex toy market worldwide
- 34bn USD
Detailed statistics
Size of the sex toy market worldwide 2016-2030
- Online market share of the global sexual wellness devices market
- 64%
Detailed statistics
Global sexual wellness devices market 2021, by channel
- North America's share of the global sexual wellness devices market
- 28%
Detailed statistics
Retail sales share of the global sexual wellness devices market 2021, by region
Editor’s Picks Current statistics on this topic
Further recommended statistics
Global market overview
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- Premium Statistic Size of the sex toy market worldwide 2016-2030
- Premium Statistic Retail sales value of the global sexual wellness devices market 2016-2026
- Premium Statistic Retail sales share of the global sexual wellness devices market 2021, by region
- Premium Statistic Number of sextech devices in use worldwide 2020-2025
- Premium Statistic Number of sextech devices in use globally 2020-2025, by region
- Premium Statistic Global sexual wellness devices market 2021, by channel
- Premium Statistic Online share of the sexual wellness devices market 2019-2022, by country
- Premium Statistic Top erotic online stores worldwide 2022
Global market overview
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Premium Statistic
Size of the sex toy market worldwide 2016-2030
Size of the sex toy market worldwide 2016-2030
Size of the sex toy market worldwide from 2016 to 2030 (in billion U.S. dollars)
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Premium Statistic
Retail sales value of the global sexual wellness devices market 2016-2026
Retail sales value of the global sexual wellness devices market 2016-2026
Retail sales value of the sexual wellness devices market worldwide from 2016 to 2021, with a forecast up to 2026 (in billion U.S. dollars)
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Premium Statistic
Retail sales share of the global sexual wellness devices market 2021, by region
Retail sales share of the global sexual wellness devices market 2021, by region
Retail sales value share of the sexual wellness devices market worldwide in 2021, by region
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Premium Statistic
Number of sextech devices in use worldwide 2020-2025
Number of sextech devices in use worldwide 2020-2025
Number of sextech devices in use worldwide from 2020 to 2025 (in millions)
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Premium Statistic
Number of sextech devices in use globally 2020-2025, by region
Number of sextech devices in use globally 2020-2025, by region
Number of sextech devices in use worldwide from 2020 to 2025, by region (in millions)
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Global sexual wellness devices market 2021, by channel
Global sexual wellness devices market 2021, by channel
Distribution of the sexual wellness devices market worldwide in 2021, by channel
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Online share of the sexual wellness devices market 2019-2022, by country
Online share of the sexual wellness devices market 2019-2022, by country
Online share of the sexual wellness devices market in the United States, United Kingdom (UK), and France from 2019 to 2022
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Premium Statistic
Top erotic online stores worldwide 2022
Top erotic online stores worldwide 2022
Top online stores in the erotic and adult segment worldwide in 2022, by e-commerce net sales (in million U.S. dollars)
The U.S. market
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- Premium Statistic Market value of sexual wellness devices in the U.S. 2021, by product category
- Premium Statistic Retail sales share of sexual wellness devices in the U.S. 2019-2022, by sales channel
- Premium Statistic Dollar sales of personal care products in U.S. C-stores 2022, by segment
- Premium Statistic Channels used to purchase sex toys online in the U.S., UK, and France 2021
The U.S. market
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Premium Statistic
Market value of sexual wellness devices in the U.S. 2021, by product category
Market value of sexual wellness devices in the U.S. 2021, by product category
Market value of sexual wellness devices in the United States in 2021, by product category
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Retail sales share of sexual wellness devices in the U.S. 2019-2022, by sales channel
Retail sales share of sexual wellness devices in the U.S. 2019-2022, by sales channel
Retail sales value share of sexual wellness devices in the United States from 2019 to 2022, by sales channel
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Dollar sales of personal care products in U.S. C-stores 2022, by segment
Dollar sales of personal care products in U.S. C-stores 2022, by segment
Dollar sales of personal care products in U.S. convenience stores (C-stores) in 2022, by segment (in million U.S. dollars)
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Channels used to purchase sex toys online in the U.S., UK, and France 2021
Channels used to purchase sex toys online in the U.S., UK, and France 2021
Share of consumers purchasing sex toys online in selected markets in 2021, by channel
Sex toy usage and attitudes
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- Basic Statistic Interest in learning about the sexual wellness industry in the U.S. 2022
- Basic Statistic Number of people who own sex toys in the U.S. in 2017 and 2022
- Basic Statistic Number of people who use sex toys at least once a week in the U:S. 2017 and 2022
- Basic Statistic Frequent sex toy users in the U.S. 2020-2021
- Premium Statistic Sex toy usage preferences in the U.S. 2022
- Basic Statistic Opinions on sex toys being taboo in the U.S. 2022
Sex toy usage and attitudes
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Basic Statistic
Interest in learning about the sexual wellness industry in the U.S. 2022
Interest in learning about the sexual wellness industry in the U.S. 2022
How interested are you in learning about the sexual wellness industry?
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Basic Statistic
Number of people who own sex toys in the U.S. in 2017 and 2022
Number of people who own sex toys in the U.S. in 2017 and 2022
Number of people who own sex toys in the United States in 2017 and 2022 (in millions)
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Basic Statistic
Number of people who use sex toys at least once a week in the U:S. 2017 and 2022
Number of people who use sex toys at least once a week in the U:S. 2017 and 2022
Number of people who use sex toys at least once a week in the United States in 2017 and 2022
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Basic Statistic
Frequent sex toy users in the U.S. 2020-2021
Frequent sex toy users in the U.S. 2020-2021
Proportion of people who use sex toys weekly or more in the United States in 2020 and 2021
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Premium Statistic
Sex toy usage preferences in the U.S. 2022
Sex toy usage preferences in the U.S. 2022
Sex toy usage preferences in the United States in 2022
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Basic Statistic
Opinions on sex toys being taboo in the U.S. 2022
Opinions on sex toys being taboo in the U.S. 2022
Opinions on sex toys being taboo in the United States in 2022
Leading sex toy products
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- Premium Statistic Most searched sex toys on Google worldwide 2021
- Basic Statistic Opinions of consumers on sexual wellness product types in the U.S. 2022
- Premium Statistic Most used sex toy categories in the U.S. 2022
- Premium Statistic Leading types of sex toys used during sex in the U.S. 2022
- Premium Statistic Leading types of sex toys in the U.S. 2022
- Premium Statistic Leading types of sex toys among men in the U.S. 2022
- Premium Statistic Leading types of sex toys among women in the U.S. 2022
- Basic Statistic What is the most popular type of vibrator in the United States in 2022?
Leading sex toy products
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Premium Statistic
Most searched sex toys on Google worldwide 2021
Most searched sex toys on Google worldwide 2021
Most searched sex toys on Google worldwide in 2021 (in thousand searches)
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Basic Statistic
Opinions of consumers on sexual wellness product types in the U.S. 2022
Opinions of consumers on sexual wellness product types in the U.S. 2022
When you think of the sexual wellness industry, what products/services come to mind?
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Most used sex toy categories in the U.S. 2022
Most used sex toy categories in the U.S. 2022
Most used sex toy categories in the United States in 2022
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Leading types of sex toys used during sex in the U.S. 2022
Leading types of sex toys used during sex in the U.S. 2022
Most used types of sex toys during sex in the United States in 2022
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Leading types of sex toys in the U.S. 2022
Leading types of sex toys in the U.S. 2022
Most popular sex toys in the United States in 2022, by product type
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Leading types of sex toys among men in the U.S. 2022
Leading types of sex toys among men in the U.S. 2022
Most popular sex toys among men in the United States in 2022, by product type
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Leading types of sex toys among women in the U.S. 2022
Leading types of sex toys among women in the U.S. 2022
Most popular sex toys among women in the United States in 2022, by product type
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Basic Statistic
What is the most popular type of vibrator in the United States in 2022?
What is the most popular type of vibrator in the United States in 2022?
Most popular types of vibrators in the United States in 2022
Sales channels
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- Premium Statistic Where do people buy sex toys in the United States in 2022?
- Basic Statistic Preferred sales channel for erotic toy shopping during Black Friday in the U.S. 2022
- Premium Statistic Number of adult shops per 100,000 in the US, by state 2021
- Premium Statistic Average review score of sex toy shops in US, by state 2021
- Premium Statistic Consumers' views on online sexual wellness product purchases in the U.S. 2022
- Premium Statistic Interest in online buying of sexual wellness products in the U.S 2022
- Premium Statistic Top erotic online stores U.S. 2022
Sales channels
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Premium Statistic
Where do people buy sex toys in the United States in 2022?
Where do people buy sex toys in the United States in 2022?
Leading sales channel for sex toys in the United States in 2022
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Basic Statistic
Preferred sales channel for erotic toy shopping during Black Friday in the U.S. 2022
Preferred sales channel for erotic toy shopping during Black Friday in the U.S. 2022
Sales channels consumers in the United States planned to use most for erotic materials and toys during Black Friday in 2022
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Premium Statistic
Number of adult shops per 100,000 in the US, by state 2021
Number of adult shops per 100,000 in the US, by state 2021
Number of adult shops in the United States in 2021, by state (per 100,000 people)
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Premium Statistic
Average review score of sex toy shops in US, by state 2021
Average review score of sex toy shops in US, by state 2021
Average review score of adult shops in the United States in 2021, by state
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Premium Statistic
Consumers' views on online sexual wellness product purchases in the U.S. 2022
Consumers' views on online sexual wellness product purchases in the U.S. 2022
Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022
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Premium Statistic
Interest in online buying of sexual wellness products in the U.S 2022
Interest in online buying of sexual wellness products in the U.S 2022
Interest in buying sexual wellness products online in the United States in 2022
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Premium Statistic
Top erotic online stores U.S. 2022
Top erotic online stores U.S. 2022
Top online stores in the erotic and adult segment in the United States in 2022, by e-commerce net sales (in million U.S. dollars)
Consumer demographics
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- Premium Statistic Share of people who own sex toys in the U.S. 2022, by age
- Premium Statistic Share of people who own sex toys in the U.S. 2022, by gender
- Premium Statistic Arguments for purchasing from a sexual wellness brand in the U.S. 2022, by generation
- Basic Statistic Arguments for purchasing from a sexual wellness brand in the U.S. 2022, by gender
- Premium Statistic Reasons not to purchase sexual wellness products in the U.S 2022, by generation
- Basic Statistic Reasons not to purchase sexual wellness products in the U.S 2022, by gender
- Premium Statistic Interest in online buying of sexual wellness products in the U.S 2022, by generation
- Premium Statistic Interest in online buying of sexual wellness products in the U.S 2022, by gender
- Premium Statistic U.S. consumers' views on online sexual wellness product purchases 2022, by generation
- Basic Statistic U.S. consumers' views on online sexual wellness product purchases 2022, by gender
Consumer demographics
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Premium Statistic
Share of people who own sex toys in the U.S. 2022, by age
Share of people who own sex toys in the U.S. 2022, by age
Share of people who own sex toys in the United States in 2022, by age group
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Premium Statistic
Share of people who own sex toys in the U.S. 2022, by gender
Share of people who own sex toys in the U.S. 2022, by gender
Share of people who own sex toys in the United States in 2022, by gender
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Arguments for purchasing from a sexual wellness brand in the U.S. 2022, by generation
Arguments for purchasing from a sexual wellness brand in the U.S. 2022, by generation
Actions that would increase the likelihood of purchasing from a sexual wellness brand according to consumers in the United States in 2022, by generation
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Basic Statistic
Arguments for purchasing from a sexual wellness brand in the U.S. 2022, by gender
Arguments for purchasing from a sexual wellness brand in the U.S. 2022, by gender
Actions that would increase the likelihood of purchasing from a sexual wellness brand according to consumers in the United States in 2022, by gender
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Premium Statistic
Reasons not to purchase sexual wellness products in the U.S 2022, by generation
Reasons not to purchase sexual wellness products in the U.S 2022, by generation
Reasons not to purchase sexual wellness products in the United States in 2022, by generation
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Basic Statistic
Reasons not to purchase sexual wellness products in the U.S 2022, by gender
Reasons not to purchase sexual wellness products in the U.S 2022, by gender
Reasons not to purchase sexual wellness products in the United States in 2022, by gender
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Premium Statistic
Interest in online buying of sexual wellness products in the U.S 2022, by generation
Interest in online buying of sexual wellness products in the U.S 2022, by generation
Interest in buying sexual wellness products online in the United States in 2022, by generation
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Premium Statistic
Interest in online buying of sexual wellness products in the U.S 2022, by gender
Interest in online buying of sexual wellness products in the U.S 2022, by gender
Interest in buying sexual wellness products online in the United States in 2022, by gender
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Premium Statistic
U.S. consumers' views on online sexual wellness product purchases 2022, by generation
U.S. consumers' views on online sexual wellness product purchases 2022, by generation
Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by generation
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Basic Statistic
U.S. consumers' views on online sexual wellness product purchases 2022, by gender
U.S. consumers' views on online sexual wellness product purchases 2022, by gender
Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by gender
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