Showrooming in the Retail Environment

from
,

Showrooming describes the act of examining goods in a brick and mortar store but making the actual purchase online. In the age of smartphones, tablets and ubiquitous price information, showrooming has become a real issue for traditional retailers.

The above infographic, created in cooperation with the American Association of Advertising Agencies, illustrates how and why consumers engage in showrooming. Understanding the motives behind showrooming is crucial for retailers who want to convert showroomers into buyers.



Infographic: Showrooming in the Retail Environment  | Statista
Related Infographics
  • Online Shopping
    Online Shopping By The Numbers

    This chart provides all the main facts about online shopping.

  • Online Shopping
    Apple Users Are the Most Valuable Online Shoppers

    This chart shows how conversion rates and average order values differ depending on the device used by the online shopper.

  • Online Shopping
    British Adults Favour Physical Stores

    This chart shows primary shopping/purchasing channels among adults in Great Britain.

  • Online Shopping
    Reasons for Shopping on a Computer vs. Mobile Device

    This chart shows reasons why shoppers use a computer as opposed to a mobile device.

  • Online Shopping
    e-Commerce in the United States

    This infographic shows key facts about e-commerce and online shopping in the United States.

More info on this topic
You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", , which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens
(jan.ahrens@statista.com).