iOS Accounts for Half of Mobile Ad Revenues
A recent study, published by mobile ad server MoPub, serves one possible explanation as to why iOS ads are more expensive then those served to Android devices: they are much more effective. In March 2013, the average click-though rate on iOS devices ranged from 2.5 percent on the iPad to 1.7 percent on the iPhone. The average CTR on Android devices was significantly lower at 1.1 percent (Android phones) and 1.0 percent (tablets).
- App StoresMonthly Mobile App Usage in the U.S.
This chart shows mobile app usage by Android and iPhone users in the United States by age.
- Smartphone market in ChinaApple Fails to Gain Traction in China's Smartphone Market
This chart breaks down smartphone sales in four major markets between March and May 2014, by operating system.
- AndroidAndroid Wear Smartwatches Work With Less Than 25% of Android Devices
This chart shows active devices running Android by version and smartwatch compatibility.
- AndroidAndroid Dominates UK Smartphone Sales
This chart shows the smartphone sales share in the UK by operating system.
- Mobile App UsageHow Many Apps U.S. Smartphone Owners Use Per Month
This chart shows how many apps U.S. smartphone owners use per month and how much time they spend with apps.
- Number of apps available in leading app stores as of July 2014
Number of apps available in leading app stores as of July 2014
- Distribution of free and paid Android apps in the Google Play Store from 2009 to 2014
Distribution of free and paid Android apps 2009-2014
- Percentage of paid app revenues worldwide from 2011 to 2017
Share of paid-for app revenues worldwide 2011-2017
- Worldwide net mobile advertising revenue of online companies 2011-2013Worldwide net mobile advertising revenue of online companies 2011-2013
- Worldwide net mobile advertising revenue share of selected online companies 2012-2014Worldwide net mobile advertising revenue share of selected online companies 2012-2014
- Global mobile app and advertising spending 2008-2013Global mobile app and advertising spending 2008-2013
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