iOS Accounts for Half of Mobile Ad Revenues

from
,

A recent study, published by mobile ad server MoPub, serves one possible explanation as to why iOS ads are more expensive then those served to Android devices: they are much more effective. In March 2013, the average click-though rate on iOS devices ranged from 2.5 percent on the iPad to 1.7 percent on the iPhone. The average CTR on Android devices was significantly lower at 1.1 percent (Android phones) and 1.0 percent (tablets).



Infographic: iOS Accounts for Half of Mobile Ad Revenues | Statista Full view
Related Infographics
  • Smartphones
    Nokia Remains 2nd Largest Mobile Phone Vendor (For Now)

    This chart ranks the Top 10 mobile phone vendors in Q3 2014, based on worldwide unit sales to end users.

  • Smartphones
    The Smartphone Market 2014

    This chart shows a forecast of the worldwide smartphone market share in 2014.

  • Mobile App Usage
    Google and Facebook Dominate U.S. App Landscape

    This chart shows the 10 most popular iOS and Android apps in the United States in September 2014.

  • Apple
    iOS 8 Still Powers Less Than 50% of iDevices

    This chart compares the adoption rates of iOS 7 and iOS 8 in the first four weeks after their respective releases.

  • Android
    UK Smartphone Sales Are Dominated By Android

    This chart shows the smartphone market share in the UK by operating system.

More info on this topic
Mobile App Monetization statistics
Mobile App Monetization statistics
Mobile App Monetization
You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", , which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens
(jan.ahrens@statista.com).