iOS Accounts for Half of Mobile Ad Revenues
A recent study, published by mobile ad server MoPub, serves one possible explanation as to why iOS ads are more expensive then those served to Android devices: they are much more effective. In March 2013, the average click-though rate on iOS devices ranged from 2.5 percent on the iPad to 1.7 percent on the iPhone. The average CTR on Android devices was significantly lower at 1.1 percent (Android phones) and 1.0 percent (tablets).
- AndroidMobile Web: Android Surpasses Apple
This chart shows the global share of iOS and Android mobile/tablet traffic.
- iPhoneDo New iPhone Models Make People Think Their Old Ones Are Slow?
This chart illustrates how Google searches for the keyword combination “iPhone slow” tend to peak right after Apple announces a new model of its popular smartphone.
- FacebookFacebook's Revenue Soars On Mobile Ad Boom
This chart shows Facebook's revenue growth since the first quarter of 2012.
- App StoresMonthly Mobile App Usage in the U.S.
This chart shows mobile app usage by Android and iPhone users in the United States by age.
- Smartphone market in ChinaApple Fails to Gain Traction in China's Smartphone Market
This chart breaks down smartphone sales in four major markets between March and May 2014, by operating system.
- Number of apps available in leading app stores as of July 2014
Number of apps available in leading app stores as of July 2014
- Distribution of free and paid Android apps in the Google Play Store from 2009 to 2014
Distribution of free and paid Android apps 2009-2014
- Percentage of paid app revenues worldwide from 2011 to 2017
Share of paid-for app revenues worldwide 2011-2017
- Global mobile advertising revenue 2012-2013Global mobile advertising revenue 2012-2013
- Worldwide net mobile advertising revenue of online companies 2011-2013Worldwide net mobile advertising revenue of online companies 2011-2013
- Mobile advertising revenue in the United Kingdom (UK) 2008-2013Mobile advertising revenue in the United Kingdom (UK) 2008-2013
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