iOS Accounts for Half of Mobile Ad Revenues
A recent study, published by mobile ad server MoPub, serves one possible explanation as to why iOS ads are more expensive then those served to Android devices: they are much more effective. In March 2013, the average click-though rate on iOS devices ranged from 2.5 percent on the iPad to 1.7 percent on the iPhone. The average CTR on Android devices was significantly lower at 1.1 percent (Android phones) and 1.0 percent (tablets).
Number of apps available in leading app stores as of July 2015
Number of apps available in leading app stores 2015
Distribution of free and paid Android apps in the Google Play Store from 2009 to 2015
Distribution of free and paid Android apps 2009-2015
Percentage of paid app revenues worldwide from 2011 to 2017
Share of paid-for app revenues worldwide 2011-2017
- Distribution of free and paid Android apps 2009-2015Distribution of free and paid Android apps 2009-2015
- Leading shopping apps in the U.S. in June 2012, based on user engagementLeading shopping apps in the U.S. in June 2012, based on user engagement
- Number of apps available in leading app stores 2015Number of apps available in leading app stores 2015
- Forecast: number of mobile app downloads 2009-2017Forecast: number of mobile app downloads 2009-2017
- Paid mobile apps: number of downloads worldwide 2011-2017Paid mobile apps: number of downloads worldwide 2011-2017
- Forecast: revenue radio stations US 2008-2020Forecast: revenue radio stations US 2008-2020
- Forecast: revenue portrait photography studios US 2008-2020Forecast: revenue portrait photography studios US 2008-2020
- Forecast: revenue radio networks US 2008-2020Forecast: revenue radio networks US 2008-2020
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